Jim Conway

An A-Z List of the Most Powerful Words You can use in a Sales Letter

There are a number of things that a good sales letter will do: Generate interest, build rapport and confidence, inspire a reader to set and appointment. But have you ever tried to write a sales letter and the words just didn't seem to have any pizzazz? They just didn't seem to jump off the page? It is a common enough problem. The following is a list... (posted by Jim 4 years 67 days ago.)

What is a Unique Selling Proposition and Why is it Important to Your Small Business?

So youve just started a new business and you want to gain some traction in your market. You know, salesand fast. Or perhaps youre an existing company, youve been around a few years, but youre ready to take the next step and become a looked up to and well respected company in your chosen field of endeavor and, oh yeah, increase your customer base. Well, the first step... (posted by Jim 4 years 94 days ago.)